Unfair Prices

In yesterday's (July 16) entry, I discussed how DJs might fairly come up with a quote for your wedding.

Today, I'll address the unfortunate case of DJs who vary their quotes based on illegitimate, unfair factors.

Most flagrant is the practice of pricing your event based on subjective factors reflecting what the DJ thinks you're willing to pay.

This sort of DJ may quote a higher price to eager-sounding callers than to those who seem cautious. He might charge more or less depending on how expensive your reception site is. Referrals from high-end photographers or planners may trigger high-end quotes. Even your home address may factor in his calculations -- he'll guess your level of affluence from where you live, and price accordingly.

Some DJs are so blatant about this, they'll even ask "What is your budget? How much would you like to spend?"

Such inconsistent pricing is UNFAIR, plain and simple. How would you feel if you found out your DJ company was charging some other client a lower price for a similar event on a similar date?

My advice: work with DJ companies -- and other vendors -- whose fee structures are clear, transparent, and objective. Avoid those who base their price quotes on how thick they think your wallet is!